InterContinental Hotel Group, which owns the Holiday Inn and Crowne Plaza brands, has opened almost every hotel in China, despite the fact that hotel workloads are at a record low. The Financial Times reports about this.
According to the British-based company, 97% or 470 hotels have been opened across China since China began easing restrictions on coronavirus.
According to IHG, the company received 600 600 million in financial assistance from the British government during the crisis, which increased IHG’s liquidity to მილი 2 billion. According to the company, the InterContinental hotel workload index was reduced by 55% in March.
Notably, 90% of InterContinental Hotel Group hotels are open in the United States, although most branded hotels are closed.
According to analyst Richard Clark, it is only welcome if mid-range brands do not stop offering services at discounted prices, as this means that hotels will be able to receive guests as soon as the trip resumes.
According to the publication, positive shifts have been observed in China as well as in other countries. Last week, Marriott said the hotel’s workload quality had improved by 20%, with Accor claiming that all of the brand’s hotels had opened in the region.
As the companies point out, their hotels follow hygienic standards in accordance with internationally recognized standards and strictly follow the cleanliness protocol.