On Black Friday 2020, online shopping in the world increased by 22% and earned $ 9 billion. CNBC reports based on Adobe.
According to Adobe Analytics, this year’s Black Friday online shopping spending set a new record as the Covid Pandemic forced more people to shop remotely from home and refrain from going to crowded stores and malls.
Adobe explains that the pandemic 2020 Black Friday is the second largest in U.S. sales history, and in this respect it lags behind only last year’s Cyber Monday.
Analysts predict that this year’s cyber Monday will be the biggest digital sales day, with spending expected to fluctuate between $ 10.8 billion and $ 12.7 billion, an increase of 15% to 35% over the same period last year.
“The new consoles, phones, smart devices and TVs that are a traditional Black Friday acquisition will be considered in the online shopping cart space this year, along with groceries, clothing and spirits that topped the to-do list,” said Taylor Insight – Adobe Digital Director.
This year, many retailers started celebrating sales in October in connection with Amazon’s Prime Day event, and as a result, more purchases were made online, giving shoppers less reason to avoid shopping in traditional stores.
However, there were still people who chose to shop in the traditional way on Black Friday, and as a result, met with less congested roads and almost empty parking lots.
Interestingly, according to Adobe, on Black Friday, consumers spent $ 6.3 million per minute, which means an average of $ 27.50 per person.
As for individual segments, for example, spending on smartphones increased by 25.3% this year to $ 3.6 billion, accounting for 40% of total e-commerce spending.
Black Friday’s top-selling products this year include: Lego kits, Apple AirPods, Apple Watches, Amazon Echo devices, and Samsung TVs. Perhaps not surprisingly, people are also turning to online shopping to buy food this year. Moreover, Black Friday online grocery store grew by 397% compared to the October daily average. Sales of personal hygiene products increased by 556%, while expenditures on pet products increased by 254%.